Ups and Downs for Goodyear in August
Goodyear claims to have increased replacement tyre shipments by 4 per cent over the previous year’s level. In August industry shipments of tyres to OE declined by 11 percent, Goodyear’s decline was less than the industry average. However shipments of commercial replacement tyres declined by more than the industry level of 10 per cent. Additionally product mix was unfavourable due to market share gains by Dunlop, Kelly and associated brands. Goodyear shipments of commercial OE tyres fell at the industry rate of 10.5 per cent.
Outside the North American market Goodyear performed well in all other areas with increases in aftermarket car and tyres in every region, but some decline in most markets for commercial vehicle tyres. OE supply varied depending upon the application of the company’s selective OE strategy.