Marangoni: The Joy Of Eating The Last Cannolo
At the risk of stereotyping, the Italians do everything with a passion. They cook with a passion, and they eat with a passion. In the UK we tend to cook to eat and we eat to live.
In Italy, the cook would be insulted if the diner only ate to live. The diner would not visit the restaurant of the chef who cooked without interest, without passion. That drive, that passion is to be found almost everywhere in Italian life, in politics, in motoring, in football, and in art and architecture.
There is an ethos which cannot be called a work ethic, it runs deeper than the work ethic, it is quite simply more, almost spiritual in nature. That passion can be found at Marangoni.When visiting any tyre company there is a sense of pride in the company and its products.
It has to be said that, in most companies, this is a foregone conclusion because the PR representative accompanying you is present to ensure that the corporate message gets across. However, when visiting Marangoni at Anagni, south of Rome, it soon becomes obvious that the passion runs deeper than a PR exercise. Marangoni Tyre is just one part of a larger Marangoni Group with a worldwide presence.
Marangoni was established in 1950 and by 1960 was manufacturing retread tyres. A history of development, attention to detail and a keen eye on the market brought Marangoni to the situation where in 1989 the Group decided to move into new tyre production at Anagni..