Goodyear Provides Aerial Olympic Coverage
With a record total of 418 hours of Olympic television coverage, NBC will use The Goodyear Tire & Rubber Company to provide aerial coverage for US television of the Winter Olympics from Torino, Italy. Goodyear, which provided the first aerial coverage of a televised sporting event at the 1960 Orange Bowl, has contributed spectacular images from above thousands of major sporting events for almost 50 years.
“NBC is putting particular emphasis on its high-tech coverage,” said NBC Sports executive producer David Neal. “Only Goodyear has the means and the skill to be able to provide the type of first-class aerial footage we needed to enhance our more than 24 hours of combined coverage everyday and bring our viewers an amazing overhead perspective.”
Goodyear has a longstanding history of working with NBC to provide best-of-class aerial broadcast coverage. Over the years, the two have collaborated on coverage of the National Football League and Major League Baseball as well as the Olympics, Kentucky Derby, the Rose Parade and even the 2004 Presidential election.
As part of NBC’s deal with Goodyear, NBC’s viewers will see prominent onscreen animated graphics that Goodyear will use to deliver product messages to its audience. More than traditional onscreen credits, the eye-catching animation will feature the world-famous Goodyear Blimp and messages highlighting Goodyear’s new TripleTred and SilentArmor technology for tyres.
“This is an excellent opportunity for us to deliver product and technology messages to an enormous audience,” said Joey Viselli, Director of Marketing Services at Goodyear. “For Goodyear, it’s about making the most of our aerial assets to increase specific product visibility.”
Goodyear says that this creative partnership with NBC represents another example of the innovative ways that the company has begun to leverage its aerial assets, and is yet another example of how the company continues to evolve from a manufacturing-driven company to an innovative, fast-moving consumer products company.