Record Sales For Continental’s Car Division
In the last business year Continental Group sold more than 60 million car tyres in Europe (including eastern European countries). Around about two thirds were sold in the aftermarket, the rest as original equipment (oe). In oe, the Continental Brand was dominant, followed by only a small volume from the other company brands.
In the aftermarket the leading Continental brand made about 15 million sales, the others followed in order, Uniroyal, Barum, Semperit and the regional brands Gislaved, Viking and Mabor. General must also be mentioned in the off road sector, not forgetting house and private brands, of which Continental sold some five million pieces Europe-wide..