Yokohama intends to promote its Geolandar tyre range through the involvement in Nitro Circus
Inspired by the Nitro Circus television phenomenon created by Travis Pastrana, Nitro Circus Live is an action sports show featuring the world’s best athletes in FMX, BMX, skate, base jumping and more, and Yokohama has now become the exclusive tyre of Nitro Circus Live Tour in the United States. The 2017 US Nitro Circus Live Tour kick starts on June 3, and the tyre maker states it has taken on its exclusive tyre role in order to spotlight its Geolandar light truck range.
“With their huge tricks and daredevil stunts, Nitro Circus athletes push themselves to new levels of performance, much like our Geolandar tyres,” said Fardad Niknam, Yokohama Tire director of LTR segment development. “Nitro Circus is pure, high-voltage action, and so are the fans – that’s what made us want to partner with them.”
“As the world’s most successful action sports brand, we are thrilled to have innovative and bold partners like Yokohama Tire,” said Brett Clarke, chief commercial officer of Nitro Circus. “We welcome Yokohama to the Nitro Circus family and look forward to rolling out an exciting activation campaign across the US tour.”