Visitors to Birmingham’s Automechanika show in 2017 will be the first to witness the effects of reincarnation on Reifen, ahead of its major unveiling in Frankfurt in 2018
The close working relationship between Messe Frankfurt, organisers of the Automechanika automotive trade exhibitions, and Messe Essen’s Reifen tyre industry event, has been consolidated further. The two organisations announced that they would enhance their working relationship through a global partnership across all Automechanika events from 2017 onwards, with the two major exhibitions coming together for the first time at Automechanika Birmingham in June 2017.
The combined organisational forces are bringing together an automotive exhibition that they say will provide “unrivalled business opportunities.” They will showcase the very best products and services from the combined global automotive industries under one roof.
Simon Albert, event director at Automechanika Birmingham said: “Automechanika Birmingham 2016 already has a strong exhibitor offering for visitors from the tyre industry. We will see a number of traditional tyre industry exhibitors, as well as most major manufacturers within parts and components and garage equipment at the exhibition on 7-9 June. The agreement with Reifen is a significant step in strengthening the offering for the 2017 event”.
Oliver P. Kuhrt, CEO of Messe Essen, added that, “we are bringing the tyre industry together with the automotive aftermarket and presenting the complete process chain.”