Global Tire Expo to Debut at SEMA 2010
The Tires, Wheels & Equipment Section of SEMA Show in Las Vegas is regarded as one of the major fixtures in the international tyre industry calendar. For years it has, as describes Tire Industry Association executive vice president Roy Littlefield, been “like coming home”, a place to catch up with old friends and colleagues, see valued customers face to face and learn the latest developments in the tyre industry. Yet Littlefield observes that, between the drastic downturn in the global economy and what he describes as “some complacency on the part of TIA and SEMA”, some within the industry may feel that the show might have lost its way.