Stapleton’s Leads Way With Private Brands
Prestivo, Stapleton’s own brand range of tyres, plays a leading role in the UK private brand segment, according company representatives. Positioned as a quality mid-range tyre, Prestivo is said to offer high performance characteristics and comes in two tread patterns, Prestivo 2000 and Prestivo Sport.
The Prestivo 2000 range offers 35 tyre sizes and the Sport range is available in 21. Both ranges are available exclusively to members of Stapleton’s Prestivo Partners scheme which ensures all retailers receive the backing and support they need to maximise sales of Prestivo Tyres. The scheme offers exclusivity, attractive rebates, branded clothing, in-store support including posters, POS materials and other branded support items.