Van den Ban is Silverstone Exclusive Distributor in UK
Van den Ban Autobanden B.V. (VDB) is now the exclusive distributor of Silverstone tyres in the UK. The news took effect January 2008 and means the wholesaler is already stocking the Malaysian economy brand. According to company, the Silverstone passenger car tyre range will initially be added to its portfolio. This consists of three types of tyres – the FTZ Sport Evol 8; Kruizer 1 NS500 and Kruizer 1 NS700; and the Synergy M3 and Synergy M5. The range covers 12 to 18-inch diameters.
More patterns and sizes are expected during the course of 2008, with 4×4/SUV tyres, light truck tyres and winter tyres high on the company’s list of priorities.
Commercial manager Cyril Versteeg commented: “With the addition of the economy brand Silverstone and the budget brand BCT some months ago to our existing portfolio we have made a strategic decision. Adding both exclusive brands to our existing assortment of private labels (Blackstone and Novex) and all premium brands, enables VDB’s customers to have a very wide choice. Our current assortment represents all price/quality segments in the tyre market.”