First Ferrari President’s Prize Awarded To Bridgestone
Bridgestone became the first winner of Ferrari’s President’s Prize, one of only two to be awarded to suppliers of Ferrari and Maserati, marking excellence and innovation. Ferrari President Luca di Montezemolo presented the award to Shoshi Arakawa, president and CEO of Bridgestone/Firestone Europe at a ceremony at Ferrari HQ. Also present was EC president Romano Prodi. The award was in recognition of Bridgestone’s role in helping Ferrari to the F1 Constructors’ and Drivers’ championships and for tyre development for Gran Turismo cars.