Amtel-Vredestein Wins Branding Award
Amtel-Vredestein has won the EFFIE/Best Brand silver medal in the automotive category for its Vredestein brand promotion marketing project. Of 300 leading companies competing in 30 different categories, Amtel-Vredestein was the only tyre manufacturer to take a prize. The awards ceremony took place at the Forum Hall complex on 26 October. The EFFIE awards organisers describe the accolade as the most prestigious advertising and marketing award.