Tag: Ashely Croft

[Re]defining brand boundaries?

[Re]defining brand boundaries?

3rd December 2013 | 0 Comments

When Ashley Croft used his farewell Tyre Wholesaler Group annual chairman’s speech to ask how we define what a “premium” tyre is, he captured something of this year’s tyre industry zeitgeist (click here for full coverage of the speech). Of the speech didn’t just deal with this question – it touched on labelling, part worns and what the UK industry is doing to improve the availability of good market data too – but, if the market ruminations of a number of key players are anything to go by, Croft wasn’t the only one to have been raising this question during the last 12 months.

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What is a premium brand?

What is a premium brand?

25th November 2013 | 1 Comment

In his last speech as chair of the NTDA Tyre Wholesalers Group (TWG), Ashley Croft addressed the proverbial elephant in the room by asking what constitutes a premium brand. The outgoing also used the platform provided by the group’s annual luncheon to questions of labelling, legislation, enforcement and to introduce RH Claydon’s John Parker as the new TWG chairman.

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