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What is a premium brand?

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In his last speech as chair of the NTDA Tyre Wholesalers Group (TWG), Ashley Croft addressed the proverbial elephant in the room by asking what constitutes a premium brand. The outgoing also used the platform provided by the group’s annual luncheon to questions of labelling, legislation, enforcement and to introduce RH Claydon’s John Parker as the new TWG chairman.

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[Re]defining brand boundaries? December 3, 2013
[…] what a “premium” tyre is, he captured something of this year’s tyre industry zeitgeist (click here for full coverage of the speech). Of the speech didn’t just deal with this question – it […]
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