Michelin Launches North America Blackberry Application
A mobile dealer locator application for Blackberry smart phones currently being rolled out in the US and Canada has been described by Michelin Americas Truck Tires (MATT) as the “first truly mobile tyre-related application in the trucking industry.” The tyre maker intends the new Blackberry application to complement its existing Michelin ONCall emergency road service and online dealer and service locator in its “Wherever You Go” offering.