Dunlop Launches Tyre Selection Mobile Application
Dunlop has released an application for iPhone and Blackberry devices designed to give consumers information on the tyre best for the user’s car and the features and benefits of the selected tyre. The application allows users to search for the most appropriate tyre for their car by selecting their vehicle model. It also allows users to find out where their nearest Dunlop stockist is at the press of a button. It provides all the information available on the brand’s website, but with what the company says is an easier and simplified viewing format specifically designed for the smaller mobile screen.
Kate Rock, PR support manager for Dunlop said: “Dunlop’s philosophy is to give consumers the drive of their life making sure that their experience behind the wheel becomes more tactile, thrilling and intense, providing vital information which makes all the difference to the journey.”
“By introducing the Dunlop App we are able to do this on a completely new level. By giving our consumers information literally at their finger tips, where ever they may be, enables us to ensure they are fitting the right Dunlop to their vehicle.”
“We hope to see further development of our application to enable us to have a constant communication with users. With more and more people opting for devices such as the iPhone or Blackberry this form of communication is becoming increasingly popular. For Dunlop it gives a new meaning to the term Touch Technology,” Rock concluded.
The Dunlop Tire Selector App is available from App Stores on iPhone and Blackberry devices.