One of India’s largest tyre manufacturers has released a statement looking at the link between the 250-plus deaths that occur on the country’s roads every day and the recently observed statistic that 75 per cent of vehicles run on incorrect tyre pressure. Apollo Tyres’ survey found that amongst 36,000 tyres tested over six months, “only 22 per cent of cars… had with the OE recommended inflation.” The company suggests that while the winter season sees the highest number of road accidents, with “fog, cold, roadside revelry and…drinking and driving… the major causes”, perhaps incorrect tyre pressure should also be addressed as part of the problem. Apollo began the self-titled “Safe Drive” programme in 2006 “to educate and create awareness on the benefits of proper tyre care among passenger car and commercial vehicle users.”