Tubestone Reports 2009 Sales Growth
Tyres & Accessories’ representative on the ground at Tyrexpo Africa reported back that one of the more impressive stands at the Johannesburg show belong to Tubestone. Its aesthetic promotional effectiveness, he added, could perhaps in part be measured by the fact that the stand appeared to be one of the busiest. Or perhaps visitors were simply interested in the wide range of tubes and passenger car, LDV; truck; light truck; agricultural; industrial and mining tyres sold by the South African business.
Tubestone is the company behind the successful re-introduction of the Nankang range of tyres into the South African market. “Our company initiated a co-operation agreement with Nankang to launch their tyres in a well managed and sustainable fashion. This has allowed us to maintain continuity of supply and progressively develop sales to the consumer safe in the knowledge that the quality of service support, that is synonymous with Tubestone, will not be impaired”, said managing director Pieter Kruger.
“Tubestone’s turnover increased considerably last year, partly due to the development of BKT and Nankang tyre sales throughout Southern Africa,” Kruger added. “The closure of many mines during the early part of 2009 obviously had an effect on mining tyre sales, however with the announced re-opening schedules of several diamond mines I confidently expect sales to achieve pre 2008 levels by the end of this year.
“As well as five principle strategic distribution depots in South Africa, our depot in Zimbabwe has been trading productively for a number of years and more recently the company opened a facility in Namibia. Other recent developments include the setting up of an export department in our Cape Town headquarters, the primary objective being to increase sales in Eastern Africa. We also plan to open a further warehouse in Botswana later this year.”
Commenting briefly on Tyrexpo Africa, Kruger said, “I have been very happy with Tyrexpo Africa and the 2010 show has definitely been the most successful so far.”
Tubestone’s fundamental marketing strategy is based upon providing customers with quality tyres at reasonable prices. For this reason, the company aligns itself with well established manufacturers producing precision tyre brands. In the words of Pieter Kruger; “Our customers are our greatest asset it is therefore our responsibility to supply them with the tyres they want when they want them.”