Michelin calls for ‘level playing field’, while innovating with product and manufacturing developments

On 21 January 2025, Michelin managing partner, Florent Menegaux called on the French and European authorities to support tyre manufacturers like Michelin with better energy cost and taxation policy as they face an “invasion” of imports from low-cost production markets in Asia. Here we take a more detailed look at both the challenges Western tyre manufacturers such as Michelin are facing as well as the solutions they are offering.