Point S emphasises NI unity

Point S Tyre & Autocare shares that it is enjoying continued success in Northern Ireland thanks to its eight members, who all “embody the core values of the UK’s leading independent tyre dealer and car maintenance network.” It praises all eight for fortifying Point S’s presence in Northern Ireland while bolstering individual business growth, a balance that results in a “close-knit working relationship.”
Operating 11 centres across Northern Ireland, the depots of A One Tyres, Lurgan Tyres, N&P Tyres, Tyre Safety Centre, Enniskillen Tyres, Ivan Kerr Tyres, Newcastle Tyres, and WHN Tyres cover the length and breadth of the country. Within Point S’s framework, members operate without competition from one another, ensuring each business’s security and preventing overlap in service areas. “This cohesive structure has fostered a unique bond among the eight members,” states Point S. “Regular communication facilitates the exchange of practical advice and support without fear of undercutting one another, epitomising Point S’s ethos of ensuring independent business development.”
Happy to help
“We’re more than happy to help our fellow Point S members, and this is reciprocated across the group,” comments Simon Bingham, branch operations manager at Lurgan Tyre Centre. “If another member is short on stock or needs fleet business picked up in our area, we’re there to help. We also see each other frequently at Point S events to share our ideas and our success stories. It’s refreshing to be a part of a network that is actively looking to help us thrive and grow.”
This is a sentiment echoed by Mark Simpson, director at Tyre Safety Centre. “As a group, we’ve fully embraced Point S’s model and ethos. Our business can flourish without any concerns that other Point S members in Ireland will look to take our customers or undercut our prices. Instead, we are happy to share what works for us and we know that we will receive the same treatment in return.”
Unified livery
To highlight the unity among its members in Northern Ireland, in November 2023 Point S debuted a new delivery van livery within the region that displays the logos of all eight members. “Associating with a larger brand such as Point S has worked extremely well for all eight of us in Northern Ireland,” comments Mark Simpson. “We all have fully harmonised points of sale and we are extremely happy to stock the Point S tyre. It’s a hugely popular, high quality, and affordable tyre that is exclusive to Point S members. This exclusivity gives us an advantage over our competitors, as our customers know that they won’t be able to get the tyre anywhere else in the area.”
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