Counterfeiting: Flattery or just illegal imitation?

Tyre piracy and counterfeiting Counterfeiting, or piracy as it is otherwise known, costs the European tyre business billions of euros a year

“Imitation is the sincerest form of flattery”, according to Oscar Wilde. But businesses don’t tend to be so charitable in their interpretation of such actions. Indeed, industrial counterfeiting, copyright breaches and general contempt for intellectual property are all-too common. The most recent example of copyright dispute in the tyre industry saw one of the world’s largest and longest established tyremakers pitted against a relative unknown.

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