Bridgestone putting farmers in the driver’s seat

Buyers can choose products & then buy or arrange finance with just a few mouse clicks

Bridgestone aims to put farmers in the driver’s seat like never before, courtesy of a new downtime-reducing tyre ordering service that’s designed to “fit with the pockets of each and every business.” For the first time, Bridgestone is giving farmers the opportunity to calculate financing options for their tyres and buy directly online.

Buyers can choose from a comprehensive range of Bridgestone and Firestone products on the site and then buy these or arrange finance with just a few mouse clicks. Once the most suitable financing option is found and selected, Bridgestone’s preferred tyre dealer will be automatically notified of the customer’s interest so that contact can be made and arrangements put in place to finalise the deal as well as fitting.

“We are the first tyre manufacturer to offer this service, which we think will reduce downtime for businesses and make their lives significantly easier when it comes to ordering and fitting their tyres,” says Keld Andersen, Bridgestone’s AG product manager. “We now offer finance packages to spread the cost evenly over two years. There are no start or end fees, and deposit to pay, just a manageable direct debit transfer each month. Alternatively, farmers can also purchase outright.

“We believe that we have developed a solution to make famers’ lives easier which allows them to concentrate on what they do best. In a matter of clicks, the often-daunting task of replacing and fitting agricultural tyres can be arranged and paid for, or financed, in just seconds,” adds Andersen.

The offer applies to all of Bridgestone and Firestone’s premium products, including the VT-Tractor & the new VX-Tractor ranges.

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