STARCO: Aftermarket remains ‘business as usual’ in the UK
Since the middle of last year, STARCO has oriented its focus towards the original equipment business, and is currently phasing out most of its replacement market activities in Europe. On 31 March, the company exited the replacement business in France and reduced its aftermarket presence in Poland, where it is now restricting its sales to solid forklift tyres. Only the STARCO group’s UK subsidiary now retains its traditional replacement market activity.
“Compared to other markets where we previously had replacement market business, our UK subsidiary have a much narrower product portfolio matching our OEM business better. We need to keep this business to be a strong OE-partner on ‘the island’,” explains Thomas Ballegaard, chief commercial officer at STARCO. The company states that no major changes will be made to the replacement market range it offers in the UK.
The UK aftermarket currently accounts for four per cent of STARCO’s turnover.