Yokohama Rubber micro-site celebrates 100th anniversary

Yokohama has launched a new micro-site to mark its 100th anniversary year. The site highlights milestones in the company’s history and products, created with two distinct timelines showing its corporate and product development. The manufacturer also presents video content to illustrate further the Yokohama story.

Since its foundation in the city of Yokohama, Japan in 1917, The Yokohama Rubber Company has evolved into a top ten global tyre manufacturer. Headquartered in Tokyo, and present in 120 countries, Yokohama supplies a wide range of tyres for the car, truck and bus, motorsport, and OTR sectors. With innovative products launched at the Geneva Motor Show exemplifying its environmental and high performance credentials, Yokohama Rubber characterises its essential philosophy as contributing to society by creating beneficial products:

“To enrich people’s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products.”

In addition to its tyre business The Yokohama Rubber Company has diverse business interests via its expertise in rubber polymers, producing industrial products for the marine and aerospace industry as well as professional golf products.

The micro-site can be accessed via this link.

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