ASA upholds Halfords advert complaint

The Advertising Standards Authority (ASA) has upheld a complaint made against Halfords Autocentres Ltd. The website www.halfords.com featured information about their MoT services and included the text “MoTs NOW ONLY £29.95 RRP £54.85”. The complainant challenged whether the £54.85 recommended retail price detailed in the ad was misleading, because they understood this was the maximum allowable charge for an MOT and not an RRP.