Titan aiming ‘to be like Apple’ in Europe – Taylor

Now that Maurice Taylor is making peace with France and workers in the country’s tyre sector, it appears Titan International’s French connection is not its only European interest. The Financial Times reported over the weekend that Titan is “weighing bids for three additional plants in Europe in deals that would take its sales in the region from US$750 million in 2012 to $1.3 billion.”

“The thing in Europe is that there are not large farms,” Taylor told the newspaper. “That means you have to be able to make tyres that can go on both the fields and the roads. The opportunity for us, if we can pull it off, is to be like Apple in that market.”

Taylor did not say what companies or plants Titan was considering purchasing in Europe, but he noted that “they were in the countries in which Titan already has operations: Germany, France, Italy, the UK and Spain.”     Tire Review