Just Tyres opens £500k Newbury centre
Just Tyres has opened a new centre in Newbury, Berkshire on the site formerly run by A&B Tyres. The independent garage reportedly invested more than £500,000 in the new centre, creating six new jobs in the process. This investment, including extensive renovation work and new state-of-the-art machinery, is being backed by Bridgestone, which is offering a series of sales incentives to coincide with discount offers on its range at the store.
Just Tyres’ managing director Ian Grant said: “We are thrilled to boast a presence in Newbury and we are confident that motorists in the area will come to value us as an indispensable offering. I believe in giving customers the best service in the industry and that’s why we have always had happy and loyal customers. We are here to assist motorists and our team of highly skilled technicians will be on hand to offer a clear, transparent service.”
Grant’s strategy for his Newbury business includes four promises designed to separate his tyre offering to competitors. Just Tyres promises: transparent pricing, a maximum 20 minute wait, with discounts available for customers waiting longer, a wider variety of stock, and expert staff conducting all work manually. This latter promise includes a policy of not using air guns, instead tightening wheel nuts by hand and a torque wrench to ensure the exact tightness.
Bridgestone’s training development manager Mark Fereday said: “Just Tyres appear to have a compelling presence in Newbury and have done a huge amount of work to create a fantastic retail offering. Their investment in the area represents a really good news story for the town, with six jobs being created in the process.
“We are delighted to be boasting a Bridgestone presence through the creation of this Just Tyres centre and will be working with the team closely in the weeks and months to come.”