Maxxis appoints online content developer
Maxxis International has appointed Jas Ghata-Aura to the new position of online content developer. Maxxis says the appointment forms part of its heightening focus on digital communications. The tyre manufacturer, driven by the belief that online and social media platforms are fast becoming the most effective ways of communicating directly with consumers, has emphasised new media channels in growing its brand already and boasts a strong existing following on its social media channels as a result. It is hoped Ghata-Aura’s appointment will help to strengthen and build Maxxis’ presence, which in turn will give more existing and potential customers the opportunity to interact with the brand and its assets on a daily basis.