World record for Thule
Have you been put off buying snow chains for your car because you cannot face the hassle of fitting them to the wheels? Thule, the global manufacturer of car accessories came up with a spectacular demonstration of just how easy it is to fit their snow chains – and grabbed themselves a Guinness World Record into the bargain. In early October, the Lecco Ice Sports Complex in Italy played host to the record-breaking demonstration, with 24 Citroen C4 Aircross cars positioned on the ice in three rows of eight. Thule Easy-fit snow chains were positioned one metre from each wheel and, on the starting signal from Guinness World Record judge Lorenzo Veltri, a team of 12 people tried to fit as many snow chains as possible in 60 seconds.
The result was a staggering 81 chains fitted within the minute; an average of 6.75 per person or less than nine seconds to fit one chain – a Guinness World Record-breaking feat.
Said Peter Barker, UK Business manager at Thule: “The name says it all – ‘Thule Easy-fit’ takes the traditional passenger car snow chain to the next level, with a huge step towards the easiness for the end consumer. This is a afantastic achievement, which goes to further endorse both the quality of our products and the innovative designs that our internal development team is constantly striving to achieve.”
Easy-fit has won several awards for innovation and there are only three steps to fitting it; extend the rigid arch, lay the chain on the tyre, starting from the top and open up the pedal and push down with your foot to tension the chain. The fitting and removal of Easy-fit chains is, says Thule, simple, effortless and, as the World Record demonstrates, very quick.