Yokohama opens Mexican subsidiary
In order to expand its market presence through direct sales, customer service and more efficient distribution channels, Yokohama rubber has established a subsidiary in Mexico. Guanajuato-based Yokohama Tire Mexico S. de R.L. de C.V. (YTMX) was founded in March, with former Yokohama Tire Corporation vice-president Gary Nash taking on the role of president as of 1 April.
YTMX is expected to be fully operational in May, taking over from Yokohama Tire Corporation as supplier of consumer, commercial and OTR tyres in Mexico.