Labelling has landed

After years of planning, debating and discussing, tyre labelling is finally with us. From today every new passenger car and truck tyre must be sold with a European label of some kind (like the one opposite) and those doing the selling must tell their customers about it.

Of course with only small numbers of retailers prepared before today’s deadline, no clear enforcement mechanism in place and with 70 per cent of consumers unaware of the new rules it is unlikely to be plain sailing for everyone’s favourite sticker.

However, such has been the impact of this self adhesive square already, Tyres & Accessories is honouring the occasion with a distinctly tyre labelling flavoured e-Newsletter and news round-up today.

Key issues:

• Tyre labelling 101
• Labelling and truck tyres – ‘Trickery’ won’t be forgiven
• The label’s coming, but will it deliver what consumers need?

• Enforcement and European tyre labelling