• Twitter
  • Facebook
  • Instagram
  • Subscribe
  • Free Newsletter
  • My Account
Tyrepress
  • 0Shopping Cart
  • NewsNews
    • Latest News
    • Company News
    • UK News
    • Product News
    • International News
    • Retreading
    • Career Tracks
    • Motorsport
    • Video
    • Tyrepress Videos
  • Data
    • Leading Tyre Manufacturers
    • Leading Retailers (UK)
    • Social Media Ranking
    • Online Branding
    • Brand Finance rankings
    • Blue Light Fleet Analysis
    • Astutus Research analysis
    • Tire Market Forecasts
  • Features
    • Goodyear to buy Cooper – special supplement
    • TPMS and Sensor Technology 2021
    • Tyre Industry Conference 2020
    • Online Tyre Business 2020
    • Kick-starting your business webinar May 2020
  • Business Directory
    • Browse Entries
    • List Your Company on the Business Directory
  • Jobs
    • Situations vacant
    • Career Tracks
  • Classifieds
  • Magazine
    • Latest Issue
    • Read Tyres & Accessories Magazine online
    • Tyres & Accessories Magazine Archive
  • Shop
    • Subscription Shop
    • Report Shop
    • Directory Shop
  • About
    • Company Profile
    • Media Information
    • Frequently Asked Questions (FAQs)
    • Legal
    • Contact Us
  • Tyre Tests
  • Search
  • Menu
You are here: Home1 / News2 / Pirelli acquires majority share in Brazilian distributor

Pirelli acquires majority share in Brazilian distributor

Date: 17th April 2012 Author: Tyrepress Editors Comments: 0

Pirelli has signed an agreement to acquire 60 per cent of the company equity in Campneus, one of Brazil’s major tyre distribution networks for approximately 54 million real (£17.1 million), subject to adjustment on the basis of the asset situation on the closing date. The share has been obtained from the Faria da Silva family, who established Campneus in 1975 with assistance from Pirelli’s Brazilian subsidiary. The agreement is subject to approval by CADE, the Conselho Administrativo de Defesa Econômica brasiliano, and finalisation is expected at the end of the first half of 2012.

In line with the 2012-2014 industrial plan Pirelli presented in London last November, with this operation the tyre maker intends to strengthen its leadership position in the Brazilian market in the areas of retail and wholesale distribution, focusing on the higher growth premium segment; to this end, the deal will increase the number of Pirelli-owned (Pirelli Pneuac) retail outlets from 48 to 102.

The 54 Campneus outlets included in the agreement are already part of Pirelli’s distribution network in Brazil, which counts over 600 points of sale in total. The Campneus stores, which will retain their brand name even after the closing of the operation, are located in the states of São Paulo, Minas Gerais, Paraná, Mato Grosso do Sul, Santa Catarina and Rio Grande do Sul. They sell the complete range of Pirelli tyres for cars, light trucks, trucks, buses and agricultural machinery, as well as for earth moving and off-road equipment.

At present, Campneus employs around 600 people in seven Brazilian states. Pirelli has five tyre production factories in the country: Gravataí Campinas, Santo André, Sumaré and Feira de Santana. The company employs around 9,000 people in its Brazilian plants and has its own testing grounds in Sumaré city for its research and development activities.

Related news:

  1. Pirelli adds Western Power Sports to US Distributorship
  2. Mr Tyre offers Nordexx range
  3. Pirelli NA Extends Trackside Motorcycle Distribution
  4. French Westlake distributor announces expansion plans
Comments

Leave a Reply Cancel reply

Connect with:
Facebook Google Twitter

Your email address will not be published. Required fields are marked *

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Per E-Mail teilen

Advert Location 348

Related Tags

Brazil, distribution, distributor, Pirelli, research, retail, wholesale

Advert Location 28

Top five articles this week

Advert Location 29

© 2020 - Tyrepress
  • Twitter
  • Facebook
  • Instagram
  • WhatTyre
  • Reifenpresse
  • PneusNews
Mitas unveils latest industrial tyres at Intermat TPMS opportunities on show at Brityrex 2012
Scroll to top