British artists create exhibition from Cooper tyres
Four British artists chosen in partnership by Cooper Tire Europe and the UK’s leading art store, Castle Galleries, have created visual artworks starting with tyres as effective canvasses. Based on three themes relevant to Cooper Avon products and their motorsport heritage, the artists spent 257 man hours crafting the pieces, which will be displayed at Artica Galleries, South Molton Street, London until 17 February 2012.
Sarah McRoberts, marketing communications manager for Cooper Tire Europe, said, “When you look at the detail that goes into creating a tyre and compare it to the detail each artist has used within their designs, the end result is remarkable.”
Cooper says the diamond anniversary of the British Formula Three International Series was an inspirational theme for artists using the Cooper F3 motorsport tyre. Artists receiving a motorcycle tyre used Avon’s centenary of motorcycle tyre production – celebrated last year – as a starting point, while those given Avon’s winter tyres incorporated a seasonal theme. The bespoke ‘tyre art’ collection was created by artists Stefan Marner, John Wilson, Stephen Simpson and Richard Rowan.
“As soon as I received my tyre, I knew I wanted to give the illusion of movement,” said contemporary abstract artist Stephen Simpson. “I’m proud of the fact I’ve had the opportunity to work on a piece of art that has given me ideas to take my style forward.”
An abnormal canvas led to something out of the ordinary for artist Stefan Marner, “Learning to work with a different surface has given me a broader spectrum of ideas with my designs. This time round, I used a variety of materials: aluminium, brass and metallic paint.”
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