VW and its Golf remain Europe’s leading brand and model
According to the latest vehicle registration figures, the Volkswagen Golf remains Europe’s best-selling car despite a sales decrease of 2.5 per cent in October compared to a year earlier (its sales also fell 1.8 per cent measured year-to-date). The Volkswagen Polo, with sales up by 1.2 per cent in October, regained second place while the Ford Fiesta claimed third, selling 26,553 vehicles.
In October the overall market reportedly declined 1.1 per cent, 0.9 per cent year-to-date. France, Germany and Great Britain recorded an increase in sales during October, while only France and Germany saw an increase year-to-date
Breaking the figures down by brand, within the top 10 brands Volkswagen, Ford and Audi continue to perform strongly, with sales increases of 5.8, 6.0 and 2.1 per cent respectively during October. The remainder of the top 10 brands experienced a decrease during October compared to last year, including BMW and Mercedes, both of which have positive sales figures year-to-date.
Outside the top 10 predominantly western European manufacturers, Hyundai recorded one of the fastest growth rates – 17.5 per cent increase in sales, with sister brand Kia recording a 23.5 per cent increase in October. Year-to-date the two brands are 12.7 per cent and 7.7 per cent ahead of last year. However, the best percentages – albeit on smaller volumes – belong to Land Rover which saw sales grow 54.6 per cent in October, largely driven by deliveries of the new Evoque.
Within the top 10 models Volkswagen’s Passat continues to be very popular, experiencing the biggest growth, up 48.4 per cent in October and by 35.1 per cent year-to-date. Commenting on the findings, Gareth Hession, vice president, research at JATO said: “The decline in October sales may be slight, but is evidence that the market is still at the mercy of European economic conditions. Despite this, however, positive sales of models such as the Passat demonstrate strong products are still appealing to customers across Europe.”