Goodgrip.co.uk to compete for UK e-tail business, winter tyres
On 18 October 2011 Goodgrip.co.uk will weigh into the UK online tyre and wheel retail business. Goodgrip.co.uk is the UK name for Nordic firm Bythjul Norden AB, which is purportedly one of the largest online tyre retailers in Europe. The company reports that it will offer the UK motorist an “unrivalled range of products, level of experience and competitive pricing.”
Goodgrip.co.uk will sell tyres from premium suppliers such as Michelin, Dunlop, Continental, Goodyear, Hankook, Nokian, Pirelli and more, while offering a low price guarantee, fitting service and free delivery. Customers can choose either free home delivery or to have their wheels mounted at one of the businesses fitting centres, which are reportedly located nationwide.
Bythjul Norden have reportedly been market leaders in Scandinavia for nearly a decade, making them confident that Goodgrip.co.uk can be pitched as experts in winter tyres with a range and supply that “can’t be bettered in the UK.” The decision to aim for the winter tyre niche within in the online niche reflects the fact that the level of awareness and interest in winter tyres is growing rapidly in the UK. It also suggests that the Goodgrip believe that most retailers are not able to offer a supply or range of these products that can compete with the website. According to the company, Goodgrip sold nearly 100,000 winter tyres in Scandinavia last year and are now offering the same choice and quantity of products to UK motorists.
For those interested in the background, Goodgrip.co.uk is a trading name of Bythjul Norden AB, operating in the UK, Germany, Denmark, Sweden, Norway and Finland. Bythjul was established in 2001 and is purportedly one of the largest online tyre retailers in Scandinavia, selling over half a million tyres annually.