Deruibotire Targets 24 Million Tyres Produced in 2011
Deruibotire (or Shandong Deribao Tire Co, Ltd), a tyre-maker in Guangrao County, a region of China’s Shandong Province has big new production plans in the offing in 2011. Visiting Brityrex 2010 in Manchester with a Chinese delegation, the company’s president Yuan Tingshu told Tyres & Accessories that, while the company is currently producing 3 million radial tyres per year, it is developing a production line to produce 24 million units in 2011.
While this number represents an indisputably large increase, it should be pointed out that the company’s current business has plenty of truck fitments, as Deruibotire’s promotional booklet shows, and the new line is being developed with the passenger car segment in mind. Yuan stated that the tyres will be distributed with a ratio of around 50:50 domestic sales and exports. The company aims to export particularly to Europe, America, the Middle East and Indonesia, but also to most areas around the globe. With these sorts of production increases, it is easy to see how Guangrao County aims to break the 150 million tyre production mark by 2011.