Central Europe a Top Priority for Hangzhou ZhongCe’s Westlake Brand
After eight month of market research and development Westlake Central Europe launched the SW612 light truck winter tyre at Reifen 2010 in Essen, Germany. The new tyre, which is produced by China’ Hangzhou ZhongCe Rubber Co., Ltd.,, has reportedly been especially developed to cater to Central European requirements. The design and structure of the tyre is said to have been “hammered-out” by well-known premium brand technicians and compound experts, while Westlake distributors in Germany and Austria influenced the specification, look, feel and size range.
After the launch Guorong Ge, vice president of Hangzhou ZhongCe Rubber assured customers that Central Europe will — in addition to China and the United States of America — become a “top priority region” for ZhongCe Rubber “with immediate effect” and that the SW612 was only the beginning of a series of new tyres especially developed for Central Europe.
According to the company, the SW612 is — like all Westlake tyres offered in Europe — produced according to REACH requirements. And low rolling resistance properties reportedly received “top attention.”
The following four sizes will be available for the approaching winter season: 195/65R16C, 205/65R16C, 215/65R16C and 225/70R15C, with another 12 – 15 sizes following after 18 months.
In addition agreements were reached on an even closer co-operation between the factory, Diamond Tire (Hong Kong) Limited — the exclusive sales agent for Westlake tyres in Central Europe – and the distributors. However, no further details of what this means have yet been given.