Chinese UHP Tyre Sales Increasing at Twice the Overall Market Rate

17th May 2010 | 0 Comments

Appetite in China for high performance tyres is growing. In mid-May, Michelin launched its Pilot Sport 3 into this market, making 18 sizes available for Chinese consumers. The Pilot Sport 3 complements the Primacy LC, introduced last year, in Michelin’s China market performance portfolio. "We are putting more attention on the high performance tyre market than before, a segment that is growing at a speed twice that of the overall tyre market in China last year," said Antoine Guerin, vice-president of marketing and sales with Michelin (China) Investment Co Ltd.

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