Malcolm Scovell New Michelin Tyre Plc Commercial Director
Malcolm Scovell has been appointed as commercial director for Michelin Tyre Plc with responsibility for the UK and Republic of Ireland. He will be based at Michelin’s UK headquarters in Stoke-on-Trent. He replaces Hervé de Froment, who is transferring after four years in the role to take on a new position with Michelin in Spain. The latest appointment signifies significant change in the management of Michelin Tyre Plc as it follows the appointment of Bill Schafer 42 as commercial director of Michelin’s truck and bus operations in July. Scovell brings with him extensive industry experience after 34 years with Michelin, most recently as managing director for the replacement car tyre market for the Nordic countries, based in Stockholm.