TyreSafe’s PACT campaign greets biking spring season
Road safety organisation TyreSafe has made its PACT campaign the centrepiece of its updated 2013 materials aimed at publicising bike tyre maintenance. The organisation will work with tyre retailers, bike dealerships and other road safety professionals to help bikers stay safe on the road. PACT is an acronym, representing four key tyre safety checks: Performance, Air pressure, Condition and Tread.
“At this time of year, many bikers will be heading out for their first ride of the year after leaving their bikes in storage over the winter,” explains Stuart Jackson, chairman, TyreSafe. “It’s critical that before doing so, their tyres are given a thorough inspection to make sure they’re safe and legal. The trade has a crucial role to play in helping achieve this and we look forward once again to receiving some fantastic levels of support and local initiatives from retailers.”
TyreSafe’s message is that getting the best performance from the bike, whether it is improved handling, grip or fuel economy, involves “making a PACT with their tyres” by ensuring they’re properly inflated, in a good condition and have plenty of tread.
The organisation has included new eye-catching infographic, campaign posters which promote free tyre safety checks and leaflets explaining what riders should do to get the most from their machines. The campaign has already received a welcome boost with the news that top British SuperBike championship riders, including past supporter Chris Walker, will be giving their backing to the campaign.