Brake Engineering – Delivering Help When Help is Needed
Brake Engineering is a UK pioneer in the field of brake caliper remanufacture, and in its 28 years of business the company has grown to become a major UK and international distributor of brake discs, wheel cylinders, brake pads and shoes, fitting kits, brake caliper repair kits, and remanufactured drive shafts. To assist its distributors in these difficult times, Brake Engineering has come up with a range of ready made promotions that it calls ‘Promo Basics’. The company reports that the Promo Basics promotions – which include rewards such as free newspapers, snacks and drinks – won’t break the bank
The programme is designed to fight the credit crunch, comments Brake Engineering. The company has observed it is often tempting to cut back on marketing and promotions at times when such activities could be of greatest use, and therefore it intends Promo Basics to give independent distributors an extra low cost marketing tool.
“Often distributors shy away from running promotions because of perceived costs and the hassle of running them,” remarked Justin Archer, Brake Engineering’s marketing manager. “Promo Basics removes the stress by providing distributors with a range of attractive low cost promotions, designed to appeal to the busy technician.”
Brake says that running its promotions couldn’t be simpler – all a Brake Engineering distributor has to do is simply select a promotion from the range, provide its Brake Engineering business development manager with a copy of the company’s logo and contact details, and the distributor’s branded promotional material will be delivered directly.