Michelin Debuts Energy Saver All-Season Tyre in US
Michelin’s Energy saver all-season tyre will go on sale in North America this summer following its unveiling at the 2009 North American International Auto Show (NAIAS) in January. Promising drivers in this market a synthesis of all Michelin’s skills and expertise in tyre engineering and design, the manufacturer states that the Energy Saver combines fuel savings with superior grip and safety, as well as long tread life and all-season performance. The tyre is being targeted at consumers with passenger car vehicles who drive less than 10,000 miles per year and appreciate the environmental benefit of the Energy Saver All-Season tyre, says Michelin.
More than 16 years of research and development experience in the area of rolling resistance have gone into the technology used in the Energy saver, Michelin is telling North American consumers. The result, it says, can be seen in increased vehicle fuel-efficiency while other key tyre features that are most important to everyday driving are maintained. And to make sure consumers don’t overlook the tyre’s environmentally friendly credentials, the tyre will be launched with Michelin’s “Green X” symbol on the sidewall, indicating to consumers a level of increased fuel-efficiency.
“During these trying economic times, it is essential that we provide consumers with a product that is long-lasting, good for the environment and a smart investment,” said Florent Menegaux, president of Michelin’s worldwide passenger car and light truck tyre business and a member of the Michelin Group Executive Council. “The Michelin Energy Saver All-Season tire provides the solution that consumers are looking for. It’s everything you would expect from a Michelin and more.”
A further energy-efficient product to be launched in North America by Michelin this year is the HydroEdge, a tyre offering an 90,000-mile manufacture’s limited warranty, modern aesthetics, and wet braking that Michelin says is better than that offered by the Goodyear Assurance range. According to the French manufacturer, HydroEdge tires stop up to 14 feet shorter in wet weather conditions compared with their Goodyear competitors.
The Energy Saver and the HydroEdge ranges join a growing range of Michelin products bearing the “Green X” symbol. Michelin has displayed the “Green X” label on the sidewalls of its energy efficient tyres since 1992.