Bibendum Flies the Flag for Michelin

28th April 2006 | 0 Comments

Beginning this year, Bibendum the Michelin Man will once again serve as Michelin’s spokesman in the UK and Europe. Still funny and playful at 108, he is returning to centre stage in Michelin’s advertising — after several years’ absence — in a multi-media European campaign which started in late January 2006 and extending throughout the year. In the UK, the Michelin Man will be featured on radio, in magazines and newspapers, and on the Internet and in sales outlets.

The rest of this article is for subscribers only:
Log inSubscribe

Tags: , , , , , , , ,

Category: Premium, Product News

Buy subscriptions, premium industry reports, and business directory entries in our shop. | Dismiss

[ + ]