Bibendum Flies the Flag for Michelin
Beginning this year, Bibendum the Michelin Man will once again serve as Michelin’s spokesman in the UK and Europe. Still funny and playful at 108, he is returning to centre stage in Michelin’s advertising — after several years’ absence — in a multi-media European campaign which started in late January 2006 and extending throughout the year. In the UK, the Michelin Man will be featured on radio, in magazines and newspapers, and on the Internet and in sales outlets.
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