Sumitomo Boost Falken Production

Sumitomo Rubber Industries Ltd., will increase production of Falken Tyres, Mordern Tire Dealer has reported. The company is “increasing capacity in all of our key areas,” said Richard Smallwood, Falken’s vice president of sales and marketing. Mr Smallwood continued by describing the scale of the increase in terms of units shipped, “this year we’ll be triple what we were in 1999. We have a number of large dealers who 100 per cent over last year.”

In the same interview Mr Smallwood also revealed that Sears Roebuck & Co., is again carrying Falken tyres. “Sears is a good representative of the brand,” said Mr Smallwood. “They do a good job selling our tyres and don’t create any conflict with our dealers.”