Silverstone Tyres To Be Introduced Into China
Malaysian industrial giant the Lion Group, which owns Silverstone Tyre among its many other interests, is to introduce the brand into China. The group has a factory in China and already produces tyres under the Dong Feng brand name. The introduction of Silverstone marks a policy of expansion in China, with the Lion Group planning to invest US$ 1.
5 billion over the next decade. As well as the tyre plant, Lion’s Chinese interests include 37 department stores, three motorcycle plants, a car manufacturing plant and 12 breweries. The Chinese operations account for almost 45 per cent of Lion’s annual turnover and 40 per cent of net earnings.