Goodyear Tyres Top The Country Music Charts
Country music fans will doubtless be singing along to Brad Paisley’s latest CD unprepared for Goodyear tyres being the subject of one of the tracks on “Mud on the Tires”. The fifth track on the fast-selling CD, the song, “That’s Love,” carries these lyrics: “If she cooks all day / You’d better eat it with a smile / Doesn’t matter if it tastes just like bad gravy on a Goodyear tire / Yea, yea, yea, alright, so you bend the truth..
.” Since Brad Paisley mentions Goodyear in one of his songs, radio listeners in targeted markets were given opportunities to win a set of Goodyear tyres when they heard his songs,” explained Bob Toth, marketing manager of Goodyear auto tyres. .