Truck Tyre Retreading By Michelin
Michelin has long been established as a leader in the European truck tyre retreading market with its famous Remix process, but now the French company has turned its attentions to the US retreading market, where it is causing quite a stir. The size of the market is enormous; according to the Tire Retread Information Bureau, in 1999 there were 18.1 million large truck retreads sold, compared with 15.
7 million new truck tyres, and Michelin has announced its intention to double its market share, from 10.2% to 24.6% by the year 2002.
The company has done this not through using the Remix process, but by cold cure retreading, forming Michelin Retread Technologies Inc. (MRTI) and signing up licensees. By March, Michelin had 37 such franchisees signed up and expects this figure to increase to fifty by the year end.
As a comparison, Goodyear has some 167 truck tyre retreading partners in North America. Michelin’s cold cure retreading process is called Recamic and it uses rubber produced by Michelin. Like Remix, Recamic is promoted as a premium product.
For those retreading partners who may be looking for something a little cheaper, Michelin produces Newlife, a less expensive alternative. The article in May’s TYRES & ACCESSORIES examines Michelin’s commitment to retreading, both in Europe and outside, and looks at the retread market itself..