The 15 Pneus à bas prix outlets will continue trading under their current name
Bridgestone has taken a minority shareholding in French tyre retailer Pneus à bas prix. Details of the exact stake the tyre maker has acquired or how much it paid have not been released, however Bridgestone states that the new arrangement reinforces its presence in France and complements the company’s First Stop and Speedy retail operations.
Benoît Raulin, Bridgestone France’s managing director for France and the Benelux countries, confirms that the Caen-based network of 15 outlets will continue trading under its existing name. Raulin adds that the current management team, led by company founder Jean Clabeaut, will also remain in place. According to Clabeaut, Bridgestone’s minority acquisition will help Pneus à bas prix strengthen its operations and development over the coming years.
This transaction follows an announcement from Bridgestone in May regarding its intended purchase of car service and tyre retail network Speedy France; that deal closed in July, and the addition of 450 Speedy outlets has more than doubled Bridgestone’s retail presence within the country. Including Pneus à bas prix, Bridgestone holds an interest in around 845 tyre retail centres across France.