Goodway Focuses on Pre-Cured Treads
In the last few years the European retreading market has become more and more interesting to companies from outside of Europe. It is these companies in particular that are able to hold their own against growing competition from cheap imported new tyres from the Far East, their position is at least better than that of well-established European tread and material suppliers. Their competitive advantage is lower prices combined with a high level of quality. One of these companies trying to benefit from the changing European market situation is Goodway Integrated Industries Bhd from Malaysia – retreader and manufacturer of retreading materials. As explains Paolo Borgianni, managing director of Goodway Europe, the European retreading market will continue its process of consolidation to the detriment of well-established companies and to the benefit of companies such as Goodway Europe, a company established as recently as 2005.