UK Fleet Success Keeps Bridgestone Growth Consistent

27th July 2007 | 0 Comments

In contrast with some other premium manufacturers Bridgestone’s 2006 and first half 2007 sales both grew 1 – 2 per cent. According to Bridgestone UK’s commercial sales director, Greg Ward, the key to the company’s continued growth in the mature market is consistency and continuity. From his perspective, the recent news that the company has retained the Ryder contract for another three years is case in point. (In this instance Bridgestone beat off early competition from another competitor to retain the 10-year long working relationship it has with the Ryder fleet). “If the second half is as good as the first half, I will be delighted,” added Ward.

Most sources agree that the influence and volume of Chinese products grew during 2006, but at the same time premium manufacturers like Bridgestone appear unfazed by their rapid growth. In response to the question of increased competition from the Far East Greg Ward commented: “Chinese & Budget brands may be trialling their products on fleets, but the biggest, most professional fleets need professional service providers in addition to tyres. The Truck Point Network is a real winner in this respect.” In addition, the recent US recall situation should be take as a warning, Ward added.

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Category: Product News, UK News

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