Goodyear’s latest concept tyre, introduced at the 2018 Geneva International Motor Show in March, once again sees the company look forward in a bid to lead discussions relating to the future of mobility. However, this also has an inevitable impact on the future of the tyre industry – which is where Goodyear’s FACE (Fleet Autonomous Connected Electric) acronym comes in. More on that later. First, the headline grabbing products – the Oxygene and the EfficientGrip Performance with Electric Drive Technology.